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About Us


We are professionals that love what we do. We work together to support and create the best-in-class retail experiences.

"I have been in the industry for many years, taking part in various exciting projects for major clients."
"I will bring this experience into your project, making sure that you are satisfied throughout."
About Us

Hello, I'm Chanel Scales a Retail and Visual Merchandising Coach

Chanel Scales is a successful mom to be and passionate mother of one. From the age of 5-years-old, Chanel had a love for fashion and entertainment. Enamored with the pages of Vogue and Harper’s Bazaar, her grandmother would always tell her, “Chell one day you will make your mark in the fashion industry”.

Now, years later, Chanel is doing exactly that. She’s the owner of a successful fashion brand called SHINGO, a bath/skin care line called BAsoule and she’s the Fashion Show Coordinator for the Cincinnati Music Festival.¬†

Continuing on in her career, Chanel teaches + consults businesses with their retail + visual merchandising¬†endeavors. With over 18 years of experience Chanel is an expert when it comes to store openings, operations and assisting you with creating your “OWN LANE” within your business.¬†

She’s worked for companies like Nike, Nine West, Forever 21 and H&M, Vince Camuto, BLACKOWNED, P&G and Cincinnati Music Festival.

What We Do?

Our job is to help you elevate your store presence through detailed mapping, proper planning and the curated visual presentation of your store . With your Vision and our Experience you are bound to increase foot traffic through your doors..

What we assist with

Store openings

Window displays

Mannequin styling

Wall setups

Fixture Placement

Creating Displays

How to choose vendors based on your targeted customer

We also assist with

Small Business Setup

E-commerce styling/photography

Event Curation


“To empower, educate and enhance your mindset to think BIG”

Suits on mannequins near doorway of clothing store for men


Positive Energy
Pristine Visual Merchandising